Diversity in the Workplace

The United States has long been considered the “melting pot” of the world because of the various races, cultures, and ethnicities that coexist in our society. Today, our country is more diverse than ever before and being that our business is located in Los Angeles, we are exposed to a haven of ethnic diversity. Here at Sacramento Marketing, we believe that diversity in the workplace is not only important but is very beneficial for both our employees and our business.

Diversity in the workplace allows for everyone to be represented equally without feeling out of place. It’s important that our workplaces have diversity because our country is becoming increasingly diverse culturally, racially, and ethnically and this should be represented in our companies and businesses. But diversity in the workplace provides more than just representation, it can provide several benefits. First, a diverse set of employees can increase overall productivity in the workplace. Diversity brings a pool of different talents, viewpoints, and experiences together, all working toward a common goal within the company. This allows for everyone to learn from each other and apply their new-found knowledge to their work. Second, diversity in the workplace can increase creativity among teams. Diversity in teams allows for many different viewpoints and perspectives to come together to create a variety of solutions to specific problems. According to Forbes, “Research on creativity and innovation has been consistent in showing the value of exposing individuals to experiences with multiple perspectives and worldviews. It is the combination of these various perspectives in novel ways that result in new ideas popping up”. Another benefit of diversity in the workplace is that it can improve engagement among employees. Since employees come from different backgrounds and cultures, they can learn about each other’s lifestyles and cultures from each other. Employees can share their different experiences with each other, connecting on a personal level and building a trusting relationship. Lastly, diversity in the workplace creates a positive reputation of your company. Companies who recruit and encourage a diverse set of employees generally develop a reputation as a good employer. Many consumers give more business to companies that encourage diversity in the workplace. Furthermore, a diverse set of skills and viewpoints allows for a company to connect to customers on a global level and for some, even on a personal level.

It goes without saying that a diverse workplace is one of equality. In a diverse work setting, every employee feels valued and their voice is heard. Everyone is fairly represented, as well as exposed daily to people with cultural backgrounds that they are often never exposed to. As a result, employees gain insights into new cultures and backgrounds. This has been proven to in turn, reduce racism, sexism, homophobia, etc. We are proud to have such a diverse workforce here at Sacramento Marketing Each member of our team brings a great deal of benefits to our company through their diverse experiences, skill sets and world views, which is the recipe for a great team!